01 Magazine is an online art, fashion and culture magazine. In the past, their online magazine site was difficult to publish articles and issues. Also, their blog site was separate from the magazine site. 01 Magazine was looking for a clean and simple combination of online magazine and blog website. The magazine articles need to be grouped into issues. The layout of magazine articles and blog posts should resemble paper magazine layout (in multiple columns). Last but not least, the architecture need to be flexible to incorporate advertising to monetize the site in the future.